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AQUAKTIV | BTB | JACKY'S LINEDANCE
Aquaktiv, BTB, and Jacky's Linedance are the three labels of Jacqueline Cantieni's company. The client requested a complete redesign. Atelier NOV created a unified, elegant visual identity and developed new logos for the three business areas. The logos are based on three geometric figures.
Brand identity | Stationary | Webdesign | Fotography
Link to Website: aquaktiv.ch
BRAND IDENTITY
In addition to water fitness, the company offers two more course areas. All three logos are well coordinated with each other but still need to function independently.
Based on the design of Aquaktiv, the additional logos were created. Geometric shapes and letters were consistently used.
BTB | PELVIC FLOOR TRAINING
For this area, the triangle worked excellently as a symbol for femininity. In the old logo, a butterfly was used as a design element. We picked up on this in the redesign and hinted at it typographically.
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