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GOLDSCHMIEDE EINSTEIN
Einstein Goldsmiths - (A wordplay in German: "Stein" means Stone). We were involved in this project from the name finding to the design of the final website. Through thorough research, the new appearance was sensibly designed, ensuring that Einstein Goldsmiths stands out from the competition.
Brand identity | Illustrations | Fotography
STATIONARY DESIGN FOR EINSTEIN
For the Goldsmith Einstein, everything was kept in black and white. Einstein's logo consists of two elements, the text "Einstein Goldschmiede Atelier" and the constructed symbol. The symbol originated from the basic shape of a triangle. It represents the abstraction of a stone and the structure of various materials.
LOGO ICON AND FONTS
The font chosen as the main font for Goldschmiede Einstein is Akkurat Mono. Its rounded shapes provide a good contrast to the somewhat angular icon.
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